CRM Marketeer
Full-time · Boldking
CRM Marketeer
BOLDKING I CRM Marketeer
What’s in a name? In our case, it’s everything. Since 2013 we have been disrupting the age-old shaving market in a bold way. In an industry dominated by one giant player, our no-nonsense promise to deliver the best value for money razor at your doorstep, has been as refreshing as aftershave.
At Boldking, we’re a small team of nice people based in Amsterdam who care about your well-being. We aim for simple and sustainable products and practical solutions. Whether it’s design, ingredients, testing, development or packaging. Let’s do it with care. And be bold about it.
With a strong ambition for 2024 this is a perfect time to join the team as CRM Marketeer and be at the helm of conquering the shaving market.
Your role
In this position you take the lead in bringing our retention & loyalty to the next level. Your core focus is on building the best customer experience with the objective to maximize CLV by increasing order value and frequency through cross and upsell. You are also an essential member of a growing Marketing team and together with other specialists you help determine our overall strategy.
This is the perfect position for a data-driven person with a proven track record in customer value management and the ambition to grow into our CRM Lead. Right now, we need your expertise to help redefine our marketing and grow our team and tool stack. A very interesting time indeed!
No need jumping through hoops, just go and do it. If it doesn’t work, adapt and try again. Tweaking is accepted here.
At Boldking we value entrepreneurs, who possess intellectual curiosity, are flexible and willing to keep adapting their vision to find the sweet spot of growth.
Your other responsibilities
Developing our CRM strategy to increase the growth and engagement of our user base significantly
Creating insights from data that result in strategies to improve engagement, retention and CLV
Applying a Customer-Centric approach to all our activities
Exploring new ways/channels to delight our customers
You are a match when you
Have 3-5 years e-mail expertise in CRM
Have a track record of success in e-mail automation & hands on mentality
Have strong communication and stakeholder management skills
Are a data-driven person with strong analytical skills, able to create insights from data to form the foundation for strategies
Have experience with marketing automation platforms (preferably customer.io)
And finally, you are a hustler who likes to get things done
If you live in the Netherlands and are interested in this role please apply via the button below.